Stable Newsletters
The most common complaints of the all important racehorse owner: "I never hear from my trainer." "I don't know what's happening with my horse." "Are we betting today?" "I only hear from them when they've got shares to sell."
Communicating, making your owners feel connected, is crucial to any training business. And trusted, global marketing research shows it only takes 36 "touches", or contacts, with clients per year to make them feel valued and want to come back for more. But so often the weekly newsletter becomes a chore neglected or squeezed out entirely in the hectic life of a training stable.
Let RaceWrite do it for you.
A quick chat between trainer and writer becomes an informative, engaging weekly email to keep clients in the loop. With features including video/audio look-aheads, run-downs of starters, updates on who's spelling and who's back in work, likely target races, track work performers and confidence levels, gear explanations and other snippets of 'thought leadership' to make your stable stand out for prospective clients.
Click here and here for samples of our deluxe newsletters, here for our standard (non-video) edition, and remember the old rule of any business: it's five times harder and five times more expensive to lure new clients than to retain those you already have.
Articles
Feature-length or shorter articles tailor-made for your website, magazine, brochure or social media.
Bringing a deep experience in telling thoroughbred stories in an engaging and entertaining style.
Engage extra interest in your stud or stable's website by offering up some quality reading alongside the more day-to-day areas of functionality.
Stud farms - consider bespoke features on your stallions for that extra point of difference.
Using extensive industry contacts, it's often far better to engage an independent third party - trainer, jockey, breeder - to tell stories of a stallion's prowess, than merely a stud master alone.
News/sport websites and publications also catered for, as per regular commissioned racing work for FoxSports.com.au, and for the Gold Coast Magic Millions sale magazine.
Books, Magazines, In-House Publications
Services Provided
Ever thought about having a book published on the history of your stud or other thoroughbred business? Magazines, newsletters, press releases and other corporate communications? Guides and booklets to explain your stud or stable's philosophy to international and local clients?
All manner of writing in the thoroughbred industry is catered for at RaceWrite, and guaranteed to be completed in a timely, entertaining and engrossing fashion.
Feature-length articles, annual reviews, look-aheads to yearling sales, biographies and histories. Not only for print but also for more vibrant, interactive E-Publishing: one click and your clients are there, engaged with words, videos, photo galleries and graphics.
Perhaps you've always thought there's a book in your operation but didn't know where to start or have the time?
Let's talk.
Clear, succinct, impactful copy written to accompany your advertising.
Whether you have yearlings to sell, stallions to market, shares in racehorses to offer or more, RaceWrite can fulfil the task with expertise and passion, to give you a point of difference at very competitive rates.
Having worked with dozens of stud farms and training stables large and small in Australia and New Zealand, RaceWrite has a breadth of experience to make your thoroughbred business stand out.
Save money by having your words supplied ready-made to your advertising vehicle, rather than having publications write content, driving up costs.
For sample yearling sale lot previews written for ANZ Bloodstock News, please click here and see page 23.
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